If you think of your business like a car with an internal combustion engine, you need to be operating at an Air to Fuel Ratio (AFR) of 5:1 where air is sales and fuel is profit. An AFR of 5:1 is equivalent to 20% profit. I can already hear some of you saying “in my industry that’s not possible, on average we run on 5% margins (or some other low number).
Lane on … Grow Revenue Faster Than Costs
Lane on... customer satisfaction
I think this post by Seth Godin is a great take on an important issue to customer satisfaction. As we scale, how do we treat our customers and clients? The default is not good.